Navigating Internal Landscapes to Unlock Geo-Targeting Capabilities

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About this talk

Aldo is a Product Manager at T-Mobile who focuses on the Tuesdays program. During this session, you’ll hear how Aldo led the implementation of Radar to power geo-targeted offer experiences in the T-Mobile Tuesdays app. Aldo will share how he was able to balance customer expectations, technical requirements, and business objectives to unlock new capabilities and provide personalized offer experiences to loyal T-Mobile customers. You’ll walk away with practical strategies for managing internal and external resources to roll out high-value products.

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