Leveraging Mobile Customer Feedback to Drive Business Decisions

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About this talk

Join us on October 21st at 3:55pm ET for a Q&A session with Nicole Lanni, Consumer Insights Manager at Gap Inc. and Robi Ganguly, CEO and Co-founder of Apptentive. Together, they will dive into the ways Gap has approached the mobile customer experience and used feedback to make data-driven, cross-departmental decisions.

In 2020, Gap's Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. For example, Gap quickly adopted curbside services during the coronavirus pandemic and launched in-app surveys to better understand the customer experience.

Register for Mobile On Air today, and learn how Gap uses consumer insights-led research to help key business partners understand the customer experience.

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