Katie Kazukynas, Belk’s Senior Product Manager, Ecommerce Mobile, has played various roles on the retailer’s ecommerce team over her 9+ year career. She started as an ecommerce production designer, and worked her way up to Sr. Digital Product Manager, learning about all facets of ecommerce and digital marketing. Katie is responsible for driving revenue for Belk’s mobile channels, with strategic initiatives that engage customers and keep them coming back to the app for relevant content, trending products, offers, and more. For the third straight year, Belk’s app has grown revenue over 100%. The mobile app is now Belk’s fastest growing ecommerce revenue channel, topping $100 million.